Trade show kiosks play an important role in many trade show marketing strategies. As a marketing strategy they can be extremely effective, but only if they are used properly. They are often used in conjunction with trade show displays. There two ways in which a business can take in to consideration the placement of their trade show kiosk displays. The first one being the solo booth display, which involves promoting about the company s entire profile, products, services, and so forth. The other form of display is usually the joint booth display, where a business shares the booth space with another marketing company which also provided the trade show display services.
Placement of a trade show kiosk can be done in a few different ways. If a company is holding a closed event, for example, placing their kiosk at an entrance can be a good idea. This way people walking in will see the display and then have a chance to become more familiar with it. In some cases companies use kiosks along a pathway, this allows customers to get a full view of the display before entering the trade show booth.
Another way to maximize on the use of a trade show kiosk is to have them placed one a side of the trade show booth. Having one or two positioned in each corner of the room can allow a user to stand in the middle of the room and touch the screen to browse through the offerings on the display. The reason one should have multiple displays is because the customer has a better chance of browsing everything on one screen, rather than have to flip from one screen to the next.
Digital Posters – Interactive digital posters have been used extensively in trade shows as they help to draw in consumers who are attending the event. The main advantage to using digital posters in trade show booths is that the customer can carry them around and place them on any desktop or refrigerator in the area. This gives them a lot more flexibility in where they can place them. Another advantage to the use of digital posters is that they are interactive and able to offer a quick glimpse of content such as promotional messages and new product announcements.
Trade Show Photo Booth – A trade show photo booth is similar to a traditional picture booth except instead of a regular photograph being taken, the images are electronically recorded onto a LCD screen. The images are then displayed on the monitor for viewing by those in the trade show. Using a trade show photo booth is particularly beneficial to companies that have a significant amount of advertising to do, such as a law firm. The display allows the lawyers to visually see the advertisements as they pass by.
Customized Software – Many trade show organizers like to make use of custom software solutions for their trade show displays. With these solutions they are able to capture more information about each of their booths. They can also track the attendance of each of their display booths. Using custom software solutions also provides the organizers with a great deal of control over how they want the software to work.
